MONTREAL POP UP I RECAP
We hosted our first popup event in Montreal for a weekend from Aug 19-20th. Had the opportunity to see what our ADAPTURE retail space could look like in the future. This was the first time we were able to showcase our full product range in person and have people try and feel and experience what we have been developing for ADAPTURE.
Words & Photography by: Shane Long
STUDIO ORBITA FUTURA
During the weekend we soft-launched our new product range of chino pants and also created a Montreal-exclusive product that was created together with friends in the city. The space was located in Chabanel at Studio Orbita Futura run by the gracious host Emilie. Her space was tastefully designed and it made it very easy to set up as a pop-up. Her industrial, contemporary modern aesthetic was a perfect suit that elevated our product
FRIDAY OPENING PARTY
On Friday August 19th we had our opening night where we had our friends @freeky.p, @dapapa, @samito djing all night and mixing together. They brought the energy along with a light installation by @oritafutura that set the vibe. Food was provided by Bar Pamplemousse and St Amberoise beers were graciously provided by our friends at Chivalry Creative Agency.
We’ve teamed up with Kyron Warrick @gotsweige to create a limited exclusive collaboration pant to coincide with our chino pant launch. We continued our collaboration with @sprulas and produced merch and giveaways for the event. Also had the opportunity to host the listening party to @sprulas remix album before their event Assemblage the next day.
We couldn’t be more blessed to have such great people come through our popup over the weekend. There were amazing creative connections and also like minded conversations that brought us all together. Excited to continue to grow these relationships and create more down this journey.
Thank you again to everyone who made this first popup happen. Couldn’t have done it without all of you!