“SESH” EDITORIAL I FW22 CHINO PANT LAUNCH
At ADAPTURE our goal is to create products that speak to a wide variety of people from different style preferences to various
demographics and not leave anyone out. Our products are made to be a tool for self-expression as we look to bring cultural
affinity to what we do and strengthen the messaging behind the brand.
Going into FW22 we are excited to launch our next product and go to the realm of bottoms. Our chino style pants are manufactured with premium cotton and polyester blend twill fabric that is durable yet soft, stain repellant, offers a slight stretch for comfort. Like our shirts, we made three fits for our inaugural chino pants, Slim, Standard, and Relaxed. Each fit is purposefully designed to cater to all body types and sizes.
|Creative Direction||Videography||Skaters / Models|
|Ryan Maxwell||Luis Valdizon||Malik Walker|
|Ryan Maxwell||Matthew Lam||@dumbo007ap|
Our “Sesh” campaign highlights the essence of the unique niches within skate culture over the years. We’re featuring skater Malik Walker and Daniel cruising around together at Vancouver’s iconic DIY skatepark, Leeside, and showcasing how the simplicity of silhouettes could represent iconic styles.
Daniel is wearing the Standard fit T-Shirt in White along with Relaxed Fit Chino Pant in Black