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We follow Zane at his studio as he is exhausted from practicing and keeps missing the beat. Out of frustration, he leaves and takes a walk in the park where he can reset and find peace to recover from a creative block.

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The ADAPT campaign defies “basics” shirt brands antiquated trope of creating the perfect t-shirt. Instead, ADAPT responds with three, short, videos spots exposing a range of fittings that coexist with personalities with distinct lifestyles informed by contemporary subcultures.

Directed by: Christian Boakye-Agyeman @cc.ba / @_force.of.nature

Shot by: Shane Long @shanelong

Model: Zane Coppard @zanecoppard

Agency: Legends Café @legendssscafe

Sound Design: Patrick Perez @patrickperezz

Music Composition & Master Engineer: Haig V @haigvmusic / @spurla

Audio Director: Samito @samitotv / @spurla

Narrator: James R Baylis @jamesrbaylis

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