The next campaign focuses on highlighting our long sleeve shirts. We want to introduce the shirts to be used as a tool for self expression and also a tool for functionality. LEARN TO ADAPT is a way to showcase the different ways the shirts could be used and worn.
When conceiving the video, working against the elements (FIRE, ICE & NIGHT) was the center of the concept - a video that outlines the adaptability of the three long sleeve fits against these elements and showcases their layer-able warm and durability. CHOSEN TO ENDURE embodies a chase scene, paying homage to action films, from the POV of the pursuer.
Directed & Shot by: Ole Vezina @olee1k
Model: Patrick Mcmanus @patro_s
Stylist: Austin Taylor @auzim
Producer: Shane Long @shanelong
Assistant Director: Jacky @lolthissucks
Sound Producer: Jason Liang @somevacancy
Voiceover: Jacky @lolthissucks